Uinsure has announced the appointment of David Smith, who joins the multi award-winning General Insurance (GI) Technology provider in a new role as Chief Innovation Officer, following on from continued growth for the FinTech firm.

David joins with over 30 years’ experience of the intermediary market, having previously held senior roles with iPipeline, IntelliFlo, and Distribution Technology, where he headed up sales of adviser tools and was instrumental in the design, build and adoption of new innovations.

In his new role, David will be responsible for Uinsure’s technological relationships, enabling more and more advisers to adopt better GI technology in their advice process. David commented “The GI sector is at the beginning of a new era in technology and with more data available through partners open APIs the opportunity to remove unnecessary processes is huge. Advisers shouldn’t be rekeying the same data into CRM, Mortgage Sourcing, Insurance and Life systems. Why ask what is already known? It doesn’t make sense when we can share the data between us.”

Simon Taylor, Chief Executive Officer at Uinsure added “We are delighted that David has joined our growing team. Uinsure is already the leader in GI technology but we can achieve so much more when working closer with our partners across the full advice process. With only 2 in 10 adviser sold mortgages currently having GI attached, there is lots we can do to assist advisers in facilitating GI discussions with their clients.”