Generation rent is a term regularly to describe the increasing number of renters in society today. Whilst the term generally refers to the volume of young adults who rent due to high house prices, there remains a significant proportion of older adults that also live in rental accommodation. Protecting the income of all such individuals should be a priority for any adviser but with income protection plans offering features often more appropriate for those with mortgages, many advisers have found these conversations difficult. In recent times we have seen insurers come to market with rental specific options to help with these conversations and today Aviva launch their own rental options.

At Protection Guru, we are always interested to hear how insurers are going above and beyond what might be reasonably expected of them. In terms of claims, we expect insurers to pay all valid claims, however it is often the little touches that a client may not expect that can really make the insurer stand out. Aviva launched their 2019 claims report today, however rather than just focusing on the stats, they highlight some of the initiatives implemented over the last year to improve claims experience.