Death is a certainty not a maybe…don’t forget to talk about funeral plans with clients

If you look at the lifecycle of your client which products are they likely to use? A funeral plan is not a ‘just in case’ product, it’s a ‘definitely will need’ product. At some point all of us will die, an uncomfortable but unavoidable fact.

If you were to die, would your loved ones know whether to bury or cremate you, or anything about your wishes?

  • Only 1% of people organising a funeral knew all of deceased’s wishes*
  • 21% did not know any of the deceased’s wishes*
  • 45% did not know if their loved one wanted cremated or buried*
  • 63% did not know whether to hold a religious or non-religious service*

Funeral costs have risen by 112% since 2004* so having a funeral plan in place does make good financial sense but it’s not just a financial decision, it’s an emotional one. It really is about helping to ease stress and having something in place that will mean your loved ones will have one less thing  to think about at  one of life’s saddest times.

Golden Charter are one of the UK’s leading funeral plan providers** and more than half a million people have taken out a funeral plan with us. We work with over 3,000 independent funeral directors, giving your clients a genuinely personal service for their families when it matters most. And, in a recent survey, 95% of customers would recommend us to friend.*** Golden Charter can help you unlock new opportunity for business growth and help your clients prepare for the future.

Very simply, a funeral plan from Golden Charter can help offer peace of mind for your clients. Because arrangements are taken care of in advance, it reduces financial stress and worry, and means there are fewer difficult decisions for loved ones to face when it comes to your client’s funeral.

We make the whole process easy. We offer a range of plans and payment options including two regular premium payment methods. There is a simple plan application form, no underwriting or medical questions so your client is guaranteed to be accepted.

For further information please contact Golden Charter’s Sales Support Team on 0800 145 6520.

Sources

*Cost of Dying Report 2017

**Based on recent market share of funeral plans sold. For details please see Funeral Planning Authority statistics 2017 at funeralplanningauthority.co.uk/statistics and Golden Charter Annual Review 2016/2017 at goldencharter.co.uk

*** Based on research carried out by Golden Charter in February 2018 ( sample size 1236)