As part of our continued focus on offering the best products for our customers, we’ve announced enhancements to simplify our popular Sovereign Range. These changes seek to allow even more customers to benefit from being able to access funds flexibly as and when they need them.

We’ve also introduced a brand new Elite product range especially designed for customers taking out higher value loans over £725,001 and to simplify the range we’ve reduced the number of fee packages to two, with options for fee contributions and cashback, and no maximum loan or property value.

No-one knows what the future holds and the Sovereign range offers customers the flexibility to respond to life’s unexpected events. They can move or downsize if they need to, and if we’re unable to port the lifetime mortgage and they’ve had their account for at least five years, they can settle the account without any ERCs. If the mortgage is in joint names and one party goes into long term care or passes away, the remaining spouse has a three year period in which they can repay the debt without any penalties.

Click here for full details of the enhanced range.

Video focus

At Pure Retirement, we’re committed to providing resources to help you take advantage of the opportunities on offer in the equity release market.

To educate and inform equity release advisers, we’re continuing to provide webinars on our product changes with forthcoming webinars on recent enhancements to both our Sovereign and Heritage ranges, both presented by Pure Retirement’s BDM for the North, Craig Faulkiner.

Make sure to look out for our upcoming ‘In conversation with…’ video series which we’ll be sharing over the course of this year. It will feature our Senior Comms & Editorial Executive, Gareth Ware sitting down with members of Pure Retirement’s senior management team to talk about their particular areas of expertise and will offer an insight into what makes Pure Retirement different.

Stay tuned for our new video content and register your interest to receive links to the webinars when they go live by emailing marketing@pureretirement.co.uk

Marketing toolkit expansion

We’re continuing to expand our marketing toolkit as part of our wider commitment to continue providing resources to support you in reaching your target client base.

To help you educate clients and business connections about equity release we now offer white-labelled customer and introducer facing presentations, which can be customised with your branding and contact details. We hope these presentations will be a valuable resource and we’re thrilled to have already received so much positive feedback from advisers.

Our latest Quarterly Marketing Report for Q2 has recently been launched which brings together statistics and trends from the news cycle to provide you with an insight into the latest customer and market trends to assist you with growing your business.

Click here to see our latest additions.