At the end of May we shared VitalityLife’s claims statistics for 2017, together with the benefits that our members gained while getting healthier. Vitality are unique to the market and are committed to encouraging and rewarding our members to get active and live healthier lives.
We have the experience to indicate that members who engage with the Vitality healthy living programme have a much lower risk of a serious illness, which is evidence of our shared value approach working for our members. Highlights of our 2017 report include:

  • Claims paid and accepted in 2017, with £36.1m paid out in claims and a claims acceptance rate of 96%.
  • Vitality members received over £60 million in value through our partners and rewards in 2017.
  • Average savings made by members through our benefit and reward partners.
  • Engagement of our members through the Vitality Healthy Living programme resulting in 54% less chance of suffering a serious illness for those that have a Silver status or higher.
  • Examples of where Vitality have made a difference through real life case studies of members getting diagnosed with illnesses early through discounted health checks that prove life savers, as well as covering diseases that other insurers don’t.

Vitality aims to promote better health and better cover. Our members are our priority and we are dedicated to supporting them when they need us the most. We hope that you enjoy reading this report.