Today more people are living longer and surviving illnesses such as cancer, heart attacks and strokes. Every year the number of people surviving cancer is increasing, and over the last 40 years the cancer survival rate has doubled1. Although people are living longer, they are living a greater proportion of their lives in poor health. As a result, many people may suffer from multiple serious illnesses over their lifetime.

VitalityLife’s cover has been designed to cater for multiple claim payouts with our unique Plan Account. The amount of Life Cover and Serious Illness Cover your client has and the amount of benefit they could receive are linked to their Plan Account.

Find out how The Power of the Plan Account with Serious Illness Cover, differs to other providers.

How Vitality’s Cover Works…

  • Allows for multiple claims, both progressive and subsequent claims
  • Enables members to claim up to three times their original cover amount
  • Continues to provide cover even after a claim for a condition that results in 100% payout

If you would like to find out more about VitalityLife’s Serious Illness Cover, visit adviser.vitality.co.uk/life-insurance/personal/serious-illness-cover  


  1. https://www.cancerresearchuk.org/health-professional/cancer-statistics/survival, accessed June 2019